ART DIRECTION
Art directed the product launch of the first vertically farmed strawberry product for Bowery Farming. Responsibilities included mood boarding, photoshoot direction, post-production editing direction and application of all assets across social, website, print and retail channels.
Led visual merchandising for Starbucks Reserve location in Seattle, New York, Milan, Shanghai and Tokyo.
4+ years of experience developing visual merchandising displays for Starbucks core stores (approx 12,000+ stores). Display solutions solved for 200+ SKUs between multiple business categories. Created solutions for 30 variations of assortments by store type.
Photo Case Study: Milan Roastery and Starbucks Global Holiday 2016 Campaign.
Led development of Starbucks Reserve signage / way-finding system from a visual merchandising perspective. Sourced materials and developed standardized template for international adaptations.
Lead food stylist for international Roasteries. Led the development of international food presentation guidelines for Princi.
Locations include: Shanghai, Milan, New York, Tokyo, Seattle and Chicago.
Extensive experience creating content and visual guides for international Starbucks, Roastery, Teavana and Princi store concepts.
Theory-based documents are used to reinforce in-store presentation, maintaining brand cohesiveness and ultimately driving sales.
Photo case studies: Princi Standards Guide, Seasonal Visual Merchandising Guides for Roasteries, Coffee Presentation Standards, International Starbucks Stores.
