CASE STUDY 2 | 50TH ANNIVERSARY campaign

Starbucks, asia pacific (hong Kong)

50TH ANNIVERSARY CAMPAIGN

Role - manager, marketing / creative direction

Job To Be Done - Deliver year-long creative direction and brand strategy for Starbucks 50th Anniversary. Drive brand affinity and awareness of enterprise initiatives in support of coffee innovation, sustainability and community support.

Channels - Instagram, Facebook, Starbucks App, Retail Stores

Results - Engagement rates beat industry average. Social listening reports skewed positive and excited customers.

Social Feed Examples - 50th Anniversary Campaign Launch, Brand Storytelling Content

Creative Partner - TBWA Hong Kong