CASE STUDY 4 | COFFEE BRAND CAMPAIGN

STARBUCKS RESERVE, SEATTLE

COFFEE STARTS HERE

Role - associate creative director

Job To Be Done - Bring the story of coffee to life in an experiential way - from plant to cup. Develop immersive experience that resonates with millennial customers. Lead team of writers, designers and visual merchandisers to deliver campaign that will drive sales and brand affinity for Starbucks Reserve.

Results - Product sell-through surpassed expectations and retail display became highly Instagrammable.

Channels - Instagram, Retail Stores

Creative Partners - Abby McCartin, Ben Nelson, Steven Brewer, Lauren Cartmell