CASE STUDY 6 | brand partnership

STARBUCKS, ASIA PACIFIC (HONG KONG)

STARBUCKS X HERSCHEL SUPPLY CO.

Role - manager, marketing / art director

Job To Be Done - Lead regional marketing strategy for Starbucks designer partnerships platform. For Starbucks X Herschel Supply Co. collaboration campaign, the objective was two part: demonstrate Starbucks commitment to a more sustainable future and drive 100% sell through of merchandise.

Channels - Instagram, Facebook, Starbucks App, E-commerce, Retail Stores

Results - Marketing campaign launched Earth Day 2021. Results still under review.

Other Partnership Campaigns - Starbucks X Kate Spade New York, Starbucks X DvF, Starbucks X Vera Wang, Starbucks X 3.1 Phillip Lim, Starbucks X Undefeated

For more information - please see https://stories.starbucks.com/asia/